Director of Product Marketing

Director of Product Marketing

We’re actively looking for a Director of Product Marketing with an affinity for cryptocurrency and promoting the growth of the crypto payments ecosystem. You will reimagine how we communicate with our customers and partners in a human-first philosophy. You will create the messaging, positioning, GTM strategies, and customer focus to make us a trusted authority and partner.

This role reports to the CEO and is fully remote with the freedom to work anywhere!

Responsibilities of the Director of Product Marketing:

  • Develop a deep understanding of our sales channels, competitive landscape, customers, their needs and the Payments offerings to create strategies for driving conversion throughout the sales cycle.
  • Lead GTM cross-functionally with sales, product, engineering, and compliance, building strong relationships with each
  • Build campaigns that drive revenue – Imagine creative, omni-channel marketing campaigns that generate awareness, revenue, and adoption, and rigorously measure the results to optimize them. Lead the cross-functional team to execute.
  • Commit yourself to being a student of the crypto ecosystem through market and customer research, using this to inform messaging and positioning
  • Manage and monitor execution of all channel marketing programs, working closely with marketing and sales to optimize sales.

Requirements for the Director of Product Marketing:

  • 5+ years in a brand marketing, product marketing, transferable marketing, and/or product management role
  • Baseline understanding of and interest in cryptocurrency and payments
  • Start-up experience strongly preferred
  • Customer-centric mindset
  • Strong storyteller with the ability to understand the audience
Apply Now

Apply Now

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Are you interested, get in touch with:

Alison Prichard

ali@teampcn.com

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