We’re actively looking for a Director of Product Marketing with an affinity for cryptocurrency and promoting the growth of the crypto payments ecosystem. You will reimagine how we communicate with our customers and partners in a human-first philosophy. You will create the messaging, positioning, GTM strategies, and customer focus to make us a trusted authority and partner.
This role reports to the CEO and is fully remote with the freedom to work anywhere!
Responsibilities of the Director of Product Marketing:
- Develop a deep understanding of our sales channels, competitive landscape, customers, their needs and the Payments offerings to create strategies for driving conversion throughout the sales cycle.
- Lead GTM cross-functionally with sales, product, engineering, and compliance, building strong relationships with each
- Build campaigns that drive revenue – Imagine creative, omni-channel marketing campaigns that generate awareness, revenue, and adoption, and rigorously measure the results to optimize them. Lead the cross-functional team to execute.
- Commit yourself to being a student of the crypto ecosystem through market and customer research, using this to inform messaging and positioning
- Manage and monitor execution of all channel marketing programs, working closely with marketing and sales to optimize sales.
Requirements for the Director of Product Marketing:
- 5+ years in a brand marketing, product marketing, transferable marketing, and/or product management role
- Baseline understanding of and interest in cryptocurrency and payments
- Start-up experience strongly preferred
- Customer-centric mindset
- Strong storyteller with the ability to understand the audience