For a growing European E-Commerce Fintech, we are looking for a Field Marketing Manager.
As the Field Marketing Manager you will co-create a strategy that involves the setting up and execution of our marketing and communication in France. Along with the support from the other teams, you can customize and implement campaigns/ roadmaps to both meet and improve our KPIs. You will have the opportunity to build the brand further.
Responsibilities:
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Campaigns: Develop local campaign ideas to meet the growth plan and eventually keep improving them into better-qualified leads
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Lead Nurturing: Establish and refine email automation to convey our prospects into customers
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Events: Organise, support and attend local events, occasionally work alongside in-house Event Manager on big event projects to generate more customers via partners
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Public Relations: Collaborate with our PR agency grow our name in the market
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Content Creation & SEO: Work together with the SEO specialist in finding topics for content creation and search for channels for promotion
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Revenue driven: Keep a track of channels and analyse the numbers to evaluate their efficiencies (knowledge of Pipedrive and Google Analytics is a plus)
Requirements:
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4-5 years prior experience in a relevant or similar role
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Proficient in English and native in French
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Prior experience in managing local marketing agencies and proficient in demand generation
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Ability to think out of the box and strong attention to detail
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Proven track record managing multiple projects simultaneously and also operating independently
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Travel required for events as needed
