VP Marketing

VP Marketing

Our client is looking for a senior marketing generalist with broad expertise and cross-functional experience to build up their marketing function. The key areas for the position are Lead Generation, Upselling and creating Brand Awareness next to building up a marketing team.

The Job

  • Develop and execute a robust and comprehensive customer-centric marketing strategy

  • Lead marketing efforts with focus on growing revenue

  • Position the company as an expert in global cross-border payments

  • Build effective and measurable lead generation campaigns

  • Leverage data to increase the customer lifetime value

  • Build heightened awareness of the brand, PR, events, thought leadership, customer programs and communities

  • Understand competitors positioning and leverage global content to create region-specific content that can address the needs of our diverse markets

  • Own and be accountable for key business metrics, support in-depth business reviews to international business teams and present results to senior executives

  • Create, manage and publish dashboards, report on progress against goals and relevant marketing metrics

  • Work closely with the regional teams to achieve annual targets

  • Liaise closely with the sales leadership on strategic projects, such as ABM and other custom campaigns to the enterprise accounts

  • Build and lead a team of high performing marketing professionals

 

Your Profile:

  • 10+ years experience in marketing

  • Experience in several B2B high growth companies

  • Strong academic background in marketing, business field or comparable experience

  • Ability to see the bigger picture and how to weave customer insights into the global / regional marketing plan

  • Self-motivated, proactive and enthusiastic, while also maintaining a very "hands-on" approach

  • An influencer who communicates clearly and frequently to both technical analysts and non-technical business leaders

  • Deep understanding of customer and market insights as well as value proposition development

  • Track record in hiring and managing a marketing team that hits demand gen targets

  • Track record in building corporate culture through internal events

  • FinTech or Payment exposure is a great advantage

Apply Now

Apply Now

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Are you interested, get in touch with:

Magdalena Herzog

magdalena@teampcn.com

New podcast: An Interview with Tom van Wees and Roderick de Koning, CCO and CEO of Ginger Payments