Product Marketing Specialist

• Location: Bochum
• Type: Permanent
• Job #16724

Product Marketing Specialist – North Rhine-Westphalia, Germany
Our client is a leading European provider of business-focused mobility and transport solutions, delivering innovative services that enable seamless movement of people and goods across the continent. With a growing portfolio of digital platforms and value-added services, they partner with organisations to optimise operational efficiency and improve customer experiences.

As part of their ongoing expansion, they are looking for a Product Marketing Specialist to help strengthen their market presence and drive adoption of their solutions.

Responsibilities as a Product Marketing Specialist:
In this role, you’ll take ownership of translating product innovation into market success. Your work will span market analysis, messaging, campaign execution, and sales enablement. Day-to-day responsibilities include:

• Conducting market and customer research to identify trends, needs, and opportunities.
• Creating and maintaining target customer profiles and buyer personas.
• Supporting the design and implementation of go-to-market strategies for new and existing offerings.
• Developing compelling product value propositions tailored to different customer segments.
• Planning and executing integrated marketing campaigns across multiple channels.
• Producing sales enablement content that equips commercial teams with impactful messaging.
• Monitoring campaign performance and providing actionable optimisation recommendations.
• Collaborating closely with product, sales, and customer operations teams to ensure alignment.

Qualifications/Required Skills for an ideal Product Marketing Specialist:

• Professional experience in product marketing, preferably in a B2B setting.
• Strong skills in market analysis and customer profiling.
• A creative approach to audience-focused communication and storytelling.
• Experience delivering marketing campaigns across different channels.
• Data-driven decision-making skills with confidence working to KPIs.
• Excellent interpersonal and teamwork skills.
• Fluency in English and German.
• Strong organisational skills, initiative, and a methodical approach to work.

Interested? Get in touch now!
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